SANTA CLARA UNIVERSITY ADMISSIONS

Developed and Produced the Life Invented content series created for Santa Clara University Admissions with the intention of providing deeper engagement opportunities for undecided admitted students, prospective faculty and staff, and SCU alumni.  Podcasts and video shorts were created for social media, direct email, and on campus event presentations.  

Creative Director and Content Strategy Consultant: Crystal Davis

Video Producer + Editor: Crystal Davis

Sound Recordist + Editor for select interviews: Crystal Davis

CALIFORNIANS FOR SAFETY and Justice

Created a Trauma Informed digital storytelling program centered around the voices of Survivors to build movements of healing, hope, and prevention in action. The content collection included over 100 videos featuring the voices of survivors, community leaders, policy makers and members of law enforcement as well as Former Governor Jerry Brown, Governor Gavin Newsom, and Tarana Burke. We built community. We increased campaign visibility. We supported change.
Client: Californians for Safety and Justice  |  Agency: Seven International
Producer + Editor: Crystal Davis  | Sound Recordist: Crystal Davis

2006 Interview with Taylor Swift

Taylor Swift Interview for Walmart.com Exclusive Album Insert

This 2006 interview was a branded Walmart.com exclusive and produced in partnership with Universal Music Group. The interview was divided into segments and inserted between tracks of TaylorSwift’s debut album. The resulting audio package was only available in the Walmart.com download store.

Produced, Recorded and Edited by Crystal Davis.

Recorded on location at the Liquid Digital Media offices in Redwood City, CA using a mobile recording unit.

2006 METHOD MAN INTERVIEW

INTERVIEW WITH METHOD MAN FOR UNIVERSAL MUSIC GROUP + WALMART

This interview was a co-branded promotion for Walmart.com developed in partnership with Universal Music Group and Def Jam Records.

The interview was divided into segment tracks and inserted between tracks of Method Man’s album, 421 – The Day After. The audio package was an exclusive only available in the Walmart.com download store.

Recorded on location at Universal Offices in San Francisco using a mobile recording unit.

Produced, Recorded and Edited by Crystal Davis

Dolby Laboratories

DOLBY CINEMA BRANDED VIDEO

Recorded interviews with key Dolby stakeholders in the Dolby Cinema development, research, marketing and design to combine with footage documenting the first Dolby Cinema and Lab in Dolby headquarters in San Francisco, CA.

Edited interviews to create a narrative in support of Dolby branding and communication goals.

Audio Recorded and Interview Video Editing by Crystal Davis

Video Production by Roy Two Thousand

CHANDRA EASTON + DOCTOR BLOSSOM

RECORDED MEDITATION BY CHANDRA EASTON

This 2011 mediation was produced for Doctor Blossom and Yoga Journal. The meditation was one of several Doctor Blossom audio learning tools included in the Yoga Journal online multimedia articles. The materials were part of content produced for a cobranded campaign launched by Yoga Journal and Doctor Blossom.

The challenge with recording yoga and meditational content is presenting an audio mirror of the meditational space, the breath and the restful ambience.

Produced, Recorded and Edited by Crystal Davis
Recorded at the home studio of Crystal Dawn Davis.

Sound Design Sample

A sound design style demo I made as an audio sketch for a commissioned visual project I am working on.

I used a motion graphic piece by Sander Van Djik (originally produced for the artist ESKMO) and created an original soundscape from scratch to demonstrate sound and motion graphic design elements.

COWATCH

A product placement video for the first Alexa enabled smartwatch.

Visual materials and video shorts were created for social media, direct email and online ad campaigns.

Worked with parent company in China, Amazon and SF teams on compliance and co-branding guidelines.

Content Creator + Social Media Manager + Video Producer: Crystal Davis

Stop Motion Animation: Roy Two Thousand

Ex’pression College for New Media

Part of a content campaign supporting the hands on teaching programs at Ex’pression college.  Videos included interviews with instructors and students as well as a highlight video of the high profile live concerts filmed and recorded by students under instructor supervision.

Client: Ex’pression College For New Media

DP + Editor: Roy Two Thousand

Assistant Editor + Interview Producer: Crystal Davis